visit sweden — Amanda Tenzlinger

GO FJORTH. VISIT SWEDEN
Tourism Campaign

CREDIT
CW: Dominick Duda
AD: Amanda Tenzlinger

Global travel is more accessible than ever, but how do you convince Americans to spend their precious PTO on a vacation in Sweden?

With breathtaking natural beauty, a unique and highly creative culture, and exemplary environmental and social welfare ratings, Sweden is both a living myth and an example of what the rest of the world could look like if we got our priorities straight.
So, stop waiting and go fjorth!

Print ads in National Geographic and Condé Nast Traveler highlight some of Sweden’s most astounding natural scenes:

Vildmarksvägen – an epic drive on Sweden’s scenic Wilderness Road.
The Midnight Sun – a 24-hour period of sunlight that can be experienced above the Arctic Circle in Swedish Lapland.

SOCIAL

Carousel posts showcase Sweden’s sprawling natural sights, the cherished tradition of fika, and Stockholm’s renowned subway system art installations.

OOH

Sweden’s natural environment feels like a living monument to an era long past, when ancient beings roamed the land.

Billboards will be placed in city environments where nature lovers can behold the wonder.

FJILTERS

Your friend with infinite PTO posted yet another weekend trip on Instagram, while you’re fighting for your life in an Excel sheet?

Fight FOMO with filters. Visit Sweden will create special IG filters to apply Swedish scenes over your current setting. Pretend you’re already there while you wait for your boss to approve that vacation request.

INFLUENCER PARTNERSHIPS

We’ll partner with foraging experts like Alexis Nikole Nelson and outdoor cooking channels like MenWithThePot to give prospective travelers a crash course in Swedish survival. They’ll leverage TikTok and IG Reels to show you how to live off the land like a true local.

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