AMANDA TENZL!NGER
ART D!RECTOR
ART D!RECTOR
Print Campaign
CREDIT
CW: Grace Poukey
AD: Amanda Tenzlinger
As a young adult, it’s easy to doubt your own success. Especially when financial goals feel unattainable. Now that Gen Z has entered the credit card market, AmEx is reminding them that they can create their own version of success.
MANIFESTO
OOH
AMEX 30 UNDER 30
For too long, Forbes 30 Under 30 has celebrated the unattainable achievements of young adults. So AmEx will publish its own list, one that highlights everyday people and the success they’ve created for themselves.
RESULTS
The world of finance will react.