CREDIT
CW: Grace Poukey AD: Amanda Tenzlinger
Women’s health issues are being censored by the media. Always is taking a stand by rewriting the narrative surrounding women’s bodies on the one platform that doesn’t censor anything: OnlyFans.
Content will feature celebrities and experts leaking the truth behind their healthcare experiences and vicious gossip.
THE EXCLUSIVE CONTENT
We’re partnering with four celebrities to share their highly publicized healthcare stories on OnlyFans. Subscribers will discover that the content will be taboo, just not in the way they expected.
OOH
We’ll launch the campaign with a bold misdirect. Suggestive, risqué billboards will point viewers to the Always Uncensored OnlyFans and feature a different celebrity in a NSFW-inspired profession.
THE ALWAYS POST
Always Uncensored newspaper vending machines will also be placed around town. We’ll use the theme of censorship to grab attention and create situations that are dirtier than they actually are.
SOCIAL
The four featured celebrities will post a censorship-themed selfie, directing their followers to Always Uncensored.